But it also brings formulation challenges. In particular – how can you mask the undesirable off-notes of many protein-rich ingredients?
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Tactics that can help materially boost the appeal of nutrition products — and create that elusive point of differentiation in a crowded marketplace

How masking off-notes in protein-enriched food and drink products can be resolved — with the right technical solutions

That while there's no "magic" solution – there's an ingredient that can be calibrated to work within your specific product parameters